Klaus Kaasgaard is a Vice President at Yahoo. He was the second presenter. He explained to us that the bottom line is customer needs. He said that right now internet products are hot, but the internet is becoming for of a problem than a solution. There are still unmet needs out there. The goal of design is to find un-expected things. If you find what you already know, then don't waste time on it. Address the full range of research and focus on delivery on research not on solutions. He thinks that focus groups are over-used and it doesn't work anymore. We also need to think more creatively.
No comments:
Post a Comment